Picking Brand Typography – Types of fonts
How to pick Font for your Brand
Before we start, you’ll need to know your brand personality. What does your brand tells people? Is it Bold, Calm, Creative, Elegant, Formal, Friendly, Modern, Sophiscated or Warm?
Serif
Serif fonts are the oldest font styles. They are seen as Classic, Traditional & Trustworthy. A few popular serif font include:
- Times New Roman
- EB Garamond
- Playfair Display
- Baskerville
- Ogg
Sans-Serif
Sans-Serif fonts are much more simple so they are easy to read. They gives a clean look and are always used in minimal designs. A few popular sans-serif font include:
- Helvetica
- Arial
- Open Sans
- Roboto
- Source Sans Pro
Slab Serif
Slab serif is a kind of serif font, identified by the “feet” on each character. It is mostly used to capture attention so it fantastic for logo design and headlines. A few popular slab serif font include:
- Rockwell
- Courier New
- Arvo
- Clarendon
- Memphis
Script
Script fonts are elegant fonts designed to imitate cursive handwriting. A few popular script font include:
- Alex Brush
- Great Vibes
- Tangerine
- Lobster
- Scriptina Pro
Some font libraries offer free, open-source fonts, including:
- Google Fonts
- Font Squirrel
- Font Library
Handwritten
Handwritten fonts are fun, playful, informal, approachable and artistic. A few popular handwritten font include:
- Architects Daughter
- Inkfree
- Amelya
- Amatic SC
- Just Another Hand
Decorative
Decorative fonts include any font that uses unique shapes, forms, or proportions for a highly stylized look, such as Graffiti. A few popular decorative font include:
- Moalang
- Gagalin
- Sheila Crayon
- Commando
- Frederika
Pick Fonts That Match Your
Brand Personality
- Pair a bold serif header with a sans-serif subheader for an approachable yet trustworthy feel.
- Use a single, minimal sans-serif font for a modern, professional, corporate look.
- Use thin, stylized, sans-serif fonts for a high-end, elegant feel.
- Use thick, rounded sans-serif fonts for a youthful, friendly feel.
- Use a single traditional serif font for a conservative, trustworthy feel.
Read more on Everything You need to know About Picking Brand Font or What different types of Fonts mean & How to use them.
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